5 Big Organisations Winning With DESIGN THINKING – IBM, Infosys, MassMutual, Intuit, Fidelity
Innovation helps business and people to move faster than competition. The ability to understand how innovations happen and where they come from gives organizations the power to respond to dynamic consumer and market needs in a definite and strategic manner.
By applying design thinking and storytelling techniques to real business challenges and learning new hands-on tools, businesses can broaden their mindsets and learn to break out of the box for success and growth.
This training empowers participants to come out of their comfort zones to explore the uncharted territories of business that will be the norm in the future. Teams will learn to get rid of their preconceptions and adopt a Design Thinking mindset.
Participants will gather new techniques to empower they creative leadership methods. They will deeply understand their users’ world and acquire a variety of innovation tools to generate new solutions and business ideas. The goal of the training is to focus on consumers and their problems, and to question the way you think, through a continuous, interactive, and reflective workshop mode.
What are the outcomes of attending this program?
What will the participants gain? What will the organization gain?
- Decision makers will build their expertise in specific design thinking tools and methods
- Building end to end human-centered framework in strategic decision making.
- Uncover opportunities and hidden creative potential in your organization.
- Learn the framework that helps build ecosystems of innovation and creation.
- Create a culture of design thinking and empathy.
- Create real business impact over sustained periods of time through consumer connect and expanding into new markets and functions.
Who Should Attend?
This workshop is ideal for any team that wants to generate new disruptive ideas for products, solutions and services.
The workshop is also optimal for any team that wants to challenge the prevailing mindset in their corporation.
-
- Business developers
- Product managers
- Innovation managers
- Intrapreneurs
- Marketing
- Trainees
Program Outline / Coverage (Modules) :
Understand and Identify latent Customer Needs & new user groups and markets using tools of Ethnography and design research.
To define and redefine the problems through the lenses of design thinking.
Ideating around the insights and problems to craft multiple innovation paths.
Think ahead and strategize to map the innovation paths.
Study the star model and map the innovation paths according to ROI .
Develop map and structure of the final solutions, Visualization.
Latent needs; New markets; New functions; New strategy
Deep immersive understanding.
Registration and Fee Details:
1 + 1 day workshop: (Tool-Kit + Certificate from People Strategists LLC, USA) per student
Date: July- 4, 8, 11, 18 , 24 & Aug- 8.
Public Workshop- 2 Hours – 6 Sessions.
On-Demand- 4 Hours – 8 Sessions.
Prof. Pant – comes with over 24 years of extensive experience designing processes and business process improvement to enhance customer and stakeholder experiences. She is an alumnus of FTII & NID in the domain of Strategic design management
She has consulted and trained more than 100+ organizations in India and abroad like Samsung, LG, GSK, Colgate Palmolive, MICA and many more. She teaches at premier institutes in India & overseas—and has been involved in several startups, including international NGOs like BMGF, Path & UNFEM.