Why Storytelling for Business?
The best storytellers have the power to persuade people to get behind an idea and give it their total support. Yet the ability to relay a story that people can connect with, are persuaded by and feel passionately about is a rare skill.
Storytelling is the number-one leadership skill for the next decade.
Why?
Because storytelling helps leaders engage and inspire people into action.
As leaders we face many challenges, and when it comes to communicating we face three specific challenges:
- Do people understand what you are saying (and really understand it)?
- Can they remember what you have said for long?
- Can they relay your message without losing the meaning?
Storytelling delivers on all those three challenges.
How do companies make storytelling part of their leadership practices?
Some of the most successful companies in the world use storytelling very intentionally as a leadership tool. Organizations like Microsoft, Motorola, Berkshire Hathaway, Saatchi & Saatchi, Procter & Gamble, NASA, and the World Bank are among them.
The five most commonly uses of Storytelling are:
- Inspiring the organization.
- Leading Change.
- Setting a vision.
- Teaching important lessons.
- Defining culture and values.
- And explaining who you are and what you believe.
In all, there are 21 common leadership challenges where storytelling can help.
- Use compelling stories to appeal to listeners’ emotions.
- Relay information in an experiential manner for greater impact and understanding.
- Make a more powerful impression in meetings and presentations.
- Win over, influence and gain the trust of clients, customers and colleagues.
- Engage listeners with stories that naturally lead them to reach conclusions you want them to reach.
- Inspire your team with the Vision and the purpose of the organization.
- Use Story telling while Coaching to leave impact and lasting memory of what is being said.
- As a Marketing & Sales professional influence your potential customers, or your customers into action.
This program is a highly experiential program. The program consists mix of creating and delivering stories, Video Recording, Mirroring & Playback, real life case studies, Audio / Video and exercises. The programs use techniques of NLP, Here and Now, Mindfulness for accelerated Learning. It focuses not just on the skills, but the mindset to be an exceptional story teller and leaves the audience with a tool-set to use.
Business professionals at all levels, including salespeople, marketers and anyone looking for an innovative and fresh way to stimulate and engage others, in order to get the outcomes, they want.
This workshop is suited for all managers and Leaders as their role involves influencing and inspiring people in to action and into delivering results.